ritexoi
About ritexoi

Digital marketing
for real estate.

ritexoi runs live webinars that teach property professionals how digital channels actually work in real estate markets.

The programmes cover search visibility, paid acquisition, and social reach — all applied to the specific dynamics of selling and letting property. Real estate market trends in regional cities shape the curriculum each quarter, so content reflects what buyers and agents are dealing with now, not two years ago.

Operating since 2014
ritexoi webinar session on digital marketing for real estate
11+ Years of live webinar delivery
38 Countries with active participants
6 New programmes per year
4 Subject specialists on the team
ritexoi instructor presenting property marketing strategy during live session

Live, not recorded

Every session runs in real time with open Q&A.

What we cover

Programmes address search engine positioning for listings, Google and Meta ad structure for property campaigns, and how to read platform data to adjust spend. Instructors use real campaign examples — budgets, click rates, conversion paths — rather than generic frameworks.

Who attends

Participants range from independent agents running their own social accounts to marketing staff inside mid-sized estate agencies. The format suits anyone who manages digital presence for property businesses without a large dedicated team.

Real estate market trends in REGIONAL cities

Property demand outside major urban centres has shifted considerably over the past several years. Ritexoi tracks how buyer search behaviour changes across regional markets and incorporates those patterns into each programme. When a regional city sees a spike in rental searches or a drop in first-buyer enquiries, that signal informs what gets taught next.

The instructors

Each instructor works in digital marketing professionally, not just teaches it. Content comes from current practice.

Orla Fennelly
Lead Instructor

Orla has run paid search campaigns for property developers across Ireland and the UK for eight years. She leads the Google Ads and SEO modules.

Dariusz Wątroba
Social Media Specialist

Dariusz focuses on Meta advertising for real estate, including retargeting and audience segmentation specific to property buyer cycles.

Siobhán Ó Murchú
Analytics & Data

Siobhán teaches participants how to read GA4 data in the context of property listings — what metrics matter and which ones to ignore.